Description

Want to expand your sales market to a worldwide audience but don't know how? Bestselling author Jason Gilmore shows you how to take the reigns of e-commerce and build your own online store using the popular PHP language and PayPal, the world's most loved online payment processor.

Get Up to Speed Fast

Offering valuable information for developers of all levels, Chapter 1. PayPal Demystified kicks things off with an overview of PayPal's family of payment solutions, introducing Website Payments Standard, Express Checkout, Website Payments Pro, and Subscriptions and Recurring Payments. This chapter concludes with valuable information regarding choosing an appropriate PayPal merchant account type, and an overview of key configuration options you'll want to consider following the creation of your account.

Learn How to Start Selling Online in Minutes

Chapter 2. Integrating PayPal Website Payments Standard shows readers how to build an online store in mere minutes using Website Payments Standards. Leveraging PayPal's hosted shopping cart and configuration wizards, you could use this chapter to begin accepting payments by the end of today! This chapter concludes with an introduction to PayPal's Instant Payment Notification service, which allows you to automate tasks such as shipping and customer followup following a successful purchase.

Control the Customer Experience

Chapter 3. Creating Your Own Shopping Cart, grants you greater control over your the customer's shopping experience by showing you how to create your own self-hosted shopping cart. Integrating the cart with PayPal's Express Checkout payment solution, you'll be able to rely on PayPal to handle the intricacies of payment processing, while granting customers the convenience of providing you their shipping address with a click of a button.

Accept Credit Cards

For readers wishing to manage the entire e-commerce operation, Chapter 4. Accepting Credit Cards Using the Direct Payment API shows you how to use PayPal's Website Payments Pro service to autonomously process credit cards using PayPal's transaction server.

Establish a Revenue Stream with Recurring Payments

Chapter 5. Creating a Subscription-based Payment Solution introduces you to PayPal's Subscriptions and Recurring Billing solution, giving you the power to create subscription-based services which charge customer's accounts according to a predefined schedule!

Streamline Your Operations

Because running a successful e-commerce operation involves much more than simply accepting payments online, Chapter 6. Streamlining Your PayPal Operation rounds out the book with numerous key insights into streamlining your PayPal operation. You'll learn how to download sales data and other useful reports from your PayPal account, optimize your shipping procedures by focusing on the proper shipping carrier, packaging options, and labeling, maintain happy customers using low cost support options, and deal with not-so-happy customers using PayPal's customer dispute feature.

Table of Contents

Chapter 1. PayPal Demystified

Chapter 2. Integrating PayPal Website Payments Standard

Chapter 3. Creating Your Own Shopping Cart

Chapter 4. Accepting Credit Cards Using the Direct Payment API

Chapter 5. Creating a Subscription-based Payment Solution

Chapter 6. Streamlining Your PayPal Operation

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